marketing

28. Aug 2012

Incredible India Designs by Ravinder Kaur

culture, development, Globalization, India, InFocus, marketing, politics

In 2002, the government of India embarked upon a highly ambitious image campaign to create a new brand identity for the nation. The idea was to transform India into “a global brand, with worldwide brand recognition and strong brand equity” that will bring high end tourists and investors to the country. But how does one […]

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23. Jun 2011

Doing Design Business in Japan: Experiences from Hirameki

business culture, cultural studies, design, InFocus, Japan, marketing

Those who have already been to Japan – and particularly the bigger cities such as Tokyo, Osaka, and Nagoya – know that people consume a lot and in a fast pace. Despite the economic downturn in 2008, Japanese people have continued to spend remarkable amounts of yen on designer products. Design products to many Japanese […]

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